Philip Kotler, called the father of modern marketing, is the most outstanding author of a broad spectrum of publications on this subject, ranging from the textbooks that have long entered the canon of marketing knowledge, to the articles in the leading newspapes such as the prestigious Harvard Business Review, Journal of Marketing, and MIT Sloan Management Review. Being awarded the title of doctor honoris causa, also by the Cracow University of Economics, Philip Kotler fully deserves the respect he enjoys in academia and business world. The best proof of his unwavering position in the pantheon of experts of economics is immutable popularity of his most famous textbook, called by knowledgeable enthusiasts ‘The Bible of Marketing’. A new, longer thirteenth Polish edition of ‘Marketing’ by Kotler has been released by Rebis publishing company. The book is also available in an exclusive edition, in hardcover. It is a must in the library of specialists in various fields of business and connoisseurs of books.